VISIT SITE
Brand
Oscar International
Oscar International
Oscar International
Oscar International College is authorized by the Private Training Institution Branch of the Ministry of Advanced Education and Skills Training. Located in beautiful British Columbia, Canada, Oscar International has three urban campuses in Vancouver, Surrey and Abbotsford.
Droow
OBJECTIVE
Increase enrollment of new students for the upcoming academic year by driving relevant traffic to their website through PPC advertising.
Overcoming Challenges: Navigating the Path to Success for Oscar International College
CHALLENGES
LIMITED BRAND AWARENESS AND RECOGNITION IN THE MARKET
Despite its quality education and programs, the college struggled to gain visibility among its target audience.
HIGHLY COMPETITIVE INDUSTRY WITH MANY ESTABLISHED PLAYERS
The industry in which Oscar International College operated was highly competitive, with numerous well-established players. The college faced significant competition from other institutions offering similar programs and services.
LIMITED BUDGET FOR ADVERTISING
Oscar International College faced the challenge of having a limited budget for advertising. This constraint made it more difficult to allocate resources towards extensive marketing campaigns and promotions.
LOW CONVERSION RATE ON THE WEBSITE
The website of Oscar International College did not meet the desired standards. It fell short in terms of design, functionality, and user experience.
GOVERNMENT REGULATIONS AND POLICIES
Complying with changing government regulations and policies in the education sector can be complex, requiring continuous monitoring and adjustments to ensure legal and regulatory compliance
STUDENT SUPPORT SERVICES
Comprehensive support services to students, such as counseling, career guidance, academic advising, and accommodations for students with disabilities, were inadequate.
Revitalization Strategy: Building Brand Awareness and Recognition for Oscar International College
STRATEGY
CONDUCTED EXTENSIVE KEYWORD RESEARCH TO IDENTIFY THE MOST RELEVANT AND HIGH-PERFORMING KEYWORDS FOR THE TARGET AUDIENCE
IMPLEMENTED AD EXTENSIONS, SUCH AS SITELINKS AND CALLOUTS, TO PROVIDE ADDITIONAL INFORMATION AND INCREASE CLICK-THROUGH RATES
REGULARLY MONITORED AND OPTIMIZED AD PERFORMANCE TO IMPROVE QUALITY SCORE AND REDUCE COST-PER-CLICK
DEVELOPED A LANDING PAGE SPECIFICALLY FOR PPC TRAFFIC WITH CLEAR CALLS-TO-ACTION AND RELEVANT INFORMATION FOR PROSPECTIVE STUDENTS
CREATED TARGETED AD CAMPAIGNS FOR DIFFERENT ACADEMIC PROGRAMS AND STUDENT SEGMENTS
UTILIZED REMARKETING CAMPAIGNS TO TARGET USERS WHO HAD PREVIOUSLY VISITED THE WEBSITE BUT DID NOT CONVERT
UNVEILED A USER-FRIENDLY WEBSITE FOR AN ENHANCED ONLINE EXPERIENCE
IMPLEMENTED CONVERSION TRACKING AND ANALYZED USER BEHAVIOR TO IDENTIFY AREAS FOR IMPROVEMENT ON THE WEBSITE
Results
Measurable Impact: Achieving Tangible Results through Strategic Initiatives at Oscar International College